“I’m a novice affiliate, and just starting to earn some extra income with it. I’ve noticed features on my traffic networks that I’m interested in testing out, starting with Frequency Caps. I thought I would get your opinion on them before I test. What should I expect?”
-Antonio
Frequency caps are interesting. For those of you who don’t know, a frequency cap is the amount of times a single user will see an ad in a day. So a 1/24 frequency cap means that the user will only see that ad 1 time per every 24 hours.
Depending on your targeting lists, the offer, and the payout, you can increase or decrease frequency caps to optimize your campaign and make it more successful. If a user is overloaded with a certain type of offer that they’ll eventually respond to, sometimes decreasing your frequency cap to say 1/48 can make your campaign perform better. Since the user isn’t bombarded with the ad so much, they’re more likely to respond to the ad when they do see it.
On the other side of the fence, there are offers people look for and need, and it’s OK to bombard them with an ad. If they’re looking for a job, and you’re running a Careerbuilder offer running keywords like “find a new job”, “jobs in california“, etc. then for offers like that I’d increase my frequency cap to 2/24 since the keywords are so targeted and the nature of the ad is appropriate for increased frequency caps.
Try playing around with them, but only after you put some thought into the offer itself and how users will behave and respond to those settings.
Tags: questions
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You’re absolutely right, sir.
I agree with everything you’ve said above.
However, when working with a CPV network, you need to understand that that desktop could be shared by an entire family, and not just the person who download the software of which you are now serving them ads.
So depending on how broad your keywords are, you’ll need to adjust your frequency cap. As a marketer, you don’t know if the person you’re targeting on that particular PC is the person that’s actually sitting at that PC at the moment or not.
You could be looking for that ‘father’ to convert on the CareerBuilder.com offer, but if his 15 year old daughter is looking for a job too, that’s not going to help you so much.
That’s why when you’re dealing with adware, you should be especially sensitive to the frequency caps you use. You could be trying to target that ‘father’ on that particular PC to convert on the Careerbuilder.com offer, but if his daughter looks for “jobs in Orange County” that’s not going to help you much as an affiliate to get your commission on that lead.
However, if you are able to target the father, and convert him, then you will get a quality lead that you deserve to get paid for.
So coming back to frequency caps, you have to take all of that activity into consideration when setting frequency caps for broader keywords (if that makes sense to you guys out there).
If not, email me, and I’ll be more than happy to personally explain it to you.
Cheers,
-mediaSPARTAN
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