So a couple posts back, I blogged about how Hydra Network would be changing up their business plan in order to appear more exclusive to the industry and more attractive to thier clients.
Well, they published a press release yesterday publicizing all of their b.s. lies:
BEVERLY HILLS, Calif., March 10 /PRNewswire/ — Hydra Network, operator of the largest performance based multichannel digital advertising platform, today announced its transition of the Hydra Network portion of its business to an exclusive, invitation-only network, part of an ongoing series of moves designed to win broader adoption of cost-per-action (CPA) advertising among mass market brands and agencies.
Following the introduction of new more stringent membership guidelines on March 1, the company has decreased Hydra Network’s base of active publishers from 17,000 to less than 2,000 of its best performing, highest quality marketing partners in a bid to increase quality control without sacrificing its capability for delivering high volume distribution with mass online reach…
Cute. :) Read the full press release HERE.
More criticism and an explanation of how they’re ripping off publishers, advertisers, and the industry on an oh-so-new 2.0 platform (whose features have been available on other networks for 2+ years) to come!
Guess I was right about that “Wow, we’re in a lot of legal and media issues in the public and industry’s eyes, so our company’s in dire need of a face-lift” thing. 
Tags: Hydra, hydra network
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