“What networks have the best demographics for offers and will convert the best for me?”
-Brenda W.
Here’s the thing when it comes to taking demographics into consideration:
Demographics are always important when it comes to pairing the right offers with the right audience. For email affiliates or affiliates running banner ads to drive traffic, demographics aren’t an issue because you know who that user is based on their email information or the site that the banners are hosted on.
However, I know a lot of affiliate marketers who are turning to contextual pop-up networks for their traffic. And if you think about contextual networks, fundamentally, the demographics are of no relevance to the ad targeting. If software on the user’s desktop is serving the ad, it doesn’t matter who sits at the computer, that software(contextual network) will continue to send ads to whoever is using the computer. There could be a household of 4-5 people that the contextual network is sending traffic to.
So when you’re thinking demographic for contextual networks, remember that it’s not the user himself that you’re targeting, it’s keywords and URLs that you’re using to target that offer no matter who is behind the computer.
