Archive for the ‘testing’ Category

new CPV/CPC/CPM network!

Wednesday, March 18th, 2009

So I came across AdManage at Ad:Tech NY 2008, and the company has definitely left a good impression on me.

While I’m not sure how they’re traffic converts, I can say with confidence it’s been a pleasure working with the folks over there thus far, even though my endeavors with them haven’t come to fruition due to delays on my side.

If you’re looking for a new source of traffic whether it’s pops, PPC, text ads or otherwise, I’d suggest giving them a try. We’re always looking for new sources of traffic, and when you think about it, do we ever know with so many offers and other variables involved with testing how any traffic will convert? It’s all about testing and measuring, as any good media buyer and affiliate marketer knows.

Here’s some quick info about AdManage:

Core Services:

CPV: Pop Ups
PPC: Pay Per Click Advertising on Hundreds of Partner Website Search Engines
CPC: Text Ads
CPM: Rich Media and Graphical Display Advertising Banners

XML Feeds: “Backed by a knowledgeable customer support staff and technology team, the AdManage search XML feed is simple to integrate, with program set up accomplished within a day.”

If you’d like more information on AdManage, feel free to shoot me an email or click their Logo above.

*question* Converting Offers & Strategizing

Wednesday, January 14th, 2009

“How much money should I invest to see if an offer converts?”

-Jackie T.

This can be a very intricate question, depending on what category the offer falls into, payout, offer history, etc. But I have an easy formula that served me well when I began running affiliate offers, and I still to this day stick to when testing offers:

Take the offer’s bounty (CPA) and double it and that’s your testing budget. If it’s a $10 offer, I’ll spend $20 to try and make it convert. If it converts at $20, I’m comfortable enough in my optimization skills to know I can optimize that down to $7 or so and earn my margin. If I have to spend any more than double my payout to make it work, it’s just not that worth it to me.

At the end of the day there are plenty of ways to structure new offer testing. But if you have 10 new offers to test at the same time, this is the way I’d recommend setting things up.