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Well Allow Hydra to Retort! LOL

Thursday, March 11th, 2010

So a couple posts back, I blogged about how Hydra Network would be changing up their business plan in order to appear more exclusive to the industry and more attractive to thier clients.

Well, they published a press release yesterday publicizing all of their b.s. lies:

BEVERLY HILLS, Calif., March 10 /PRNewswire/ — Hydra Network, operator of the largest performance based multichannel digital advertising platform, today announced its transition of the Hydra Network portion of its business to an exclusive, invitation-only network, part of an ongoing series of moves designed to win broader adoption of cost-per-action (CPA) advertising among mass market brands and agencies.

Following the introduction of new more stringent membership guidelines on March 1, the company has decreased Hydra Network’s base of active publishers from 17,000 to less than 2,000 of its best performing, highest quality marketing partners in a bid to increase quality control without sacrificing its capability for delivering high volume distribution with mass online reach…

Cute.  :)  Read the full press release HERE.

More criticism and an explanation of how they’re ripping off publishers, advertisers, and the industry on an oh-so-new 2.0 platform (whose features have been available on other networks for 2+ years) to come!

Guess I was right about that “Wow, we’re in a lot of legal and media issues in the public and industry’s eyes, so our company’s in dire need of a face-lift” thing.   :)

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Posted in Hydra, Hydramedia, Uncategorized | 1 Comment »

I DELETED my blog theme.. nice…

Wednesday, March 3rd, 2010

I’ve done it.  I deleted my blog theme!

I’ve learned a good lesson today:  after 14 hours of work, don’t try and work too fast.  Now, I have to re-create my blog template, which takes time away from my revenue generation efforts.

Let this be a lesson to you all!  Don’t work too hard, or too fast.  You end up making mistakes that cost more than they’re worth.

Needless to say, I’ll have a new and improved design up soon.

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Screenshots for Verification?? …um, why?

Monday, March 1st, 2010

If any of you know me well, you know how many things I have to say about advertising agencies of all kinds. One thing that’s always bothered me though:

Why do media buyers/planners always ask for verification that their ads are live in the form of a screenshot??

Haven’t these guys ever heard of cut and paste? I can understand that they most likely have some kind of cute PowerPoint presentation they put together for their clients for every launch, but then haven’t the clients asked how easy it is to fake a screenshot?

Why even bother?? Can’t you just close your eyes and imagine it on Fox.com? Didn’t your design department hand the client screenshots of what the ads would potentially look like in a live environment anyways?
It just amazes me the chain of ignorance that occurs in the online advertising world and the lack of education that most agencies and companies provide to their clients. If professionals took half of their time to educate their client completely on their agency’s system’s and processes as well as providing full transparency into their media buys, it seems that the agency and the client could have a much stronger and mutually beneficial relationship.
I’ve created my success throughout the years by educating my clients to the fullest of my extent in what I do and what I could provide them through my services. FULL TRANSPARENCY has always been my motto. Why? I have nothing to hide! I believe in my work, I am thorough, and I want my clients to feel like I am an extended member of their team or another member in their company. When your clients realize that you’re completely on their side and acting in their best interest, everyone wins.

So back to screenshots… Who needs them if you have 100% trust in your agency/consultant? Begs a good question…, huh?

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I’m Back!

Saturday, February 20th, 2010

So it’s definitely been a challenge being consistent with this blog.
All of the tedious hours I’ve spent messing around with this has me remembering that consistency is the key to making money online. Whether you’re an affiliate marketer, account manager for an online ad network, an affiliate manager, or a newbie to the internet marketing world – consistency is the key to really making money in this game!

Hopefully it won’t be too long till my next post.

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*your questions*

Tuesday, March 17th, 2009

I hope you all are enjoying the answers to the questions everyone’s submitting below. Please feel free to send me your quetions and/or let me know what you’d like me to post about.

Remember, this blog is all about answering your Affiliate Questions!

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offer tip: Tax Season

Sunday, February 15th, 2009

So now that you’re burned out and made a few bucks off of Valentine’s offers, start thinking income tax season. Pretty soon these income tax offers will roll out and stay popular through April 14th. My favorite networks always have at least one tax offer, so be sure to check them out and snag those offers ASAP. The sooner you get them, the more momentum you can gain on others trying to make their way in because they missed the boat..

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*question** Frequency Capping

Monday, February 9th, 2009

“I’m a novice affiliate, and just starting to earn some extra income with it. I’ve noticed features on my traffic networks that I’m interested in testing out, starting with Frequency Caps. I thought I would get your opinion on them before I test. What should I expect?”

-Antonio

Frequency caps are interesting. For those of you who don’t know, a frequency cap is the amount of times a single user will see an ad in a day. So a 1/24 frequency cap means that the user will only see that ad 1 time per every 24 hours.

Depending on your targeting lists, the offer, and the payout, you can increase or decrease frequency caps to optimize your campaign and make it more successful. If a user is overloaded with a certain type of offer that they’ll eventually respond to, sometimes decreasing your frequency cap to say 1/48 can make your campaign perform better. Since the user isn’t bombarded with the ad so much, they’re more likely to respond to the ad when they do see it.

On the other side of the fence, there are offers people look for and need, and it’s OK to bombard them with an ad. If they’re looking for a job, and you’re running a Careerbuilder offer running keywords like “find a new job”, “jobs in california“, etc. then for offers like that I’d increase my frequency cap to 2/24 since the keywords are so targeted and the nature of the ad is appropriate for increased frequency caps.

Try playing around with them, but only after you put some thought into the offer itself and how users will behave and respond to those settings.

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Posted in Uncategorized | 13 Comments »

Can You Really Make Money Spying on Keywords?

Thursday, February 5th, 2009

I just read an eye-opening report called “The PPC Spytool Conspiracy” by a guy named Mark Roth.

I had never heard of Mark before, but this report is bound to get some people’s attention, as he claims to expose the truth behind the spying tools that have come out recently like Undercover Profits and Google Cash Detective.

To be honest, I wasn’t expecting much because I see A LOT of phony ideas, tools, and scams out there but then I found out that Mark has quietly become a PPC super affiliate in just two years. He even broke the $1 million dollar mark in his first year online. I started listening after seeing the certificate Google sent him when he got his 1 millionth lead with Google AdWords… that has to get your attention.

I sat down to read the thing through and I was stunned at the content Mark is giving away for FREE in this 30+ page report.

It seems that Mark just wants to set the record straight once and for all about spying tools… what they can do, what their limits are, and how they can cost you big time if you don’t know what you’re doing. And he also offers you a solution as to how to intelligently use this information to make more money as an affiliate marketer.

The report would have been great if he stopped there,but he provided some of his secrets to attaining PPC super affiliate status that really blew me away. Here is a guy who’s not trying to come off as a guru, he’s just talking from experience about how he mastered the PPC game. I highly suggest downloading your copy while he is still revealing these secrets for free: http://www.affiliateradar.com/report-arid-310.htm

Also – There is a lot of controversy surrounding spying tools, so I would seriously hurry to get your hands on this before it’s takrn down: http://www.affiliateradar.com/report-arid-310.htm

Affiliate Radar

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offer tip: Valentine's Day

Sunday, February 1st, 2009

Hey guys, here’s a quick tip: Valentine’s Day is coming up. Flower offers, valentines gifts, etc are going to be the hottest offers for the next couple weeks and they usually pay pretty well and convert just as well.

Pick one up and let me know how you do.

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*question* Contextual Networks & PopUp Blockers

Tuesday, January 27th, 2009

“Hi Jim. I use all of the usual suspects for contextual popup traffic like Zango, Mediatraffic, Trafficvance, and a couple others. I’m paying per-popup like everyone else, but I always wonder am I paying for popups that are blocked by popup blockers.”

-Peter N.

Well, I can’t tell you for certain that you are or aren’t paying for blocked ads, but I’m pretty sure you’re not. Those companies make money per impression, so they do everything they can to serve those targeted ads normally. They serve those ads in new browser windows, which no popup blocker intercepts because users navigating the internet wouldn’t be able to fully function if new browser windows couldn’t open. I wouldn’t worry about it. I’d spend more time on finding new offers and networks to work with rather than contemplate on the pennies you might be losing from blocked ads.

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