Posts Tagged ‘contextual network’

*question* Contextual Networks & PopUp Blockers

Tuesday, January 27th, 2009

“Hi Jim. I use all of the usual suspects for contextual popup traffic like Zango, Mediatraffic, Trafficvance, and a couple others. I’m paying per-popup like everyone else, but I always wonder am I paying for popups that are blocked by popup blockers.”

-Peter N.

Well, I can’t tell you for certain that you are or aren’t paying for blocked ads, but I’m pretty sure you’re not. Those companies make money per impression, so they do everything they can to serve those targeted ads normally. They serve those ads in new browser windows, which no popup blocker intercepts because users navigating the internet wouldn’t be able to fully function if new browser windows couldn’t open. I wouldn’t worry about it. I’d spend more time on finding new offers and networks to work with rather than contemplate on the pennies you might be losing from blocked ads.